10 hotel marketing trends to improve the guest experience

hotel marketing trends

  In today’s post you will find information about some of the hotel marketing trends that are trending this 2022 and that help improve the guest experience. Read on so you can apply them effectively in your hotel.   1. Artificial intelligence for immediate responses Responding quickly to guests is a hotel marketing trend for … Read more

5 technology trends for sustainable hotels

Technology is changing the way we live and work. It is also transforming the tourism sector because many hotels are becoming sustainable thanks to technology. In today’s post we will tell you what some of the technological trends in sustainable hotels are and what are the advantages of each of them. Technology in the hotel … Read more

Being part of the sustainable hotels of the future helps you increase the ROI

sustainable hotels

Did you know that…?  In a study on hotel sustainability conducted by the Jaume I University of Castellón de la Plana in conjunction with the School of Hotel Management and Tourism University CETT-UB, it was determined that guests are willing to pay more to stay in a sustainable hotel.     Yes, sustainability is a key … Read more

7 tips to increase revenue at your hotel

  To increase revenue at your hotel, it is necessary to consider several aspects that will allow you to create effective strategies to achieve the desired objectives.  In today’s post, we will tell you about some of the strategies you can implement to increase the hotel revenue and guest satisfaction.    1.- Create an action … Read more

Cybersecurity and Artificial Intelligence in hotels

The Importance of cybersecurity on virtual assistants

  Considering that today, the 30th of november we celebrate cybersecurity day, we wanted to take this opportunity to mention the importance of protecting systems, networks and any other program  related to the management of hotels with artificial intelligence.  Hotels count with a large number of confidential information and data which alerts cybercriminals.   One of the main reasons why cyberattacks occur is to obtain economic benefits. However, this might vary. Whatever the reason is, economic and personal losses are reasurred.   This is why now more than ever it is fundamental to protect ourselves from this vulnerabilities as  we become more aware from the consequences that this  issue might bring.    Consequences of cyberattacks   Loss of trust from guests  Less clients will want to make a reservation in the hotel if they feel that their information won´t be protected.  Economic losses Because of the loss of trust generated from the guests, this might also affect the reputation and image of the hotel, which eventually might lead them to have  economic repercussions.   Inactivity  Since the word spreads easily, this might last days, weeks or even months, depending on the time they take to recover from this … Read more

How to up-sell and cross-sell with Briguest´s Virtual Concierge

cross selling and upselling with briguest virtual concierge

When mentioning cross-selling and up-selling, we refer to marketing strategies that boost up sales. Within the hospitality sector, these techniques are highly used because they help you increase not only customer satisfaction, but also the hotel´s bottom-line. However, to achieve these results it is very important to make correct use of these concepts, which is … Read more

Use the Briguest Virtual Concierge service and gain huge benefits for your hotel

briguest virtual concierge service

The hotel sector has seen an explosion of new technologies recently that will forever change the way that guests engage with hotels. In our past article we wrote about what is a Virtual Concierge and the difference between a simple chatbot. Click here if you want to read the complete article  Briguest’s Virtual Concierge, more … Read more

Briguest’s Virtual Concierge, more than just a Chatbot for hotels

chatbot for hotels virtual concierge

In the last years, customer service in the hotel sector has been transforming and adapting to the needs of the today’s market.  Offering digital experiences is nowadays a necessity because users have become more reliant of technology to manage their everyday lives.    Many hotels around the world have started to implement digital guest servicing solutions to offer a better guest experience, as is the case of chatbots for hotels.   Today … Read more

5 benefits of implementing check-in online for your hotel

Online check-in or pre-checkin in hotels is a process increasingly implemented by hotels to improve the guest experience, reduce waiting times and obtain valuable data prior to the guest arrival

Online check-in or pre-checkin in hotels is a process increasingly implemented by hotels to improve the guest experience, reduce waiting times and obtain valuable data prior to the guest arrival. And in the post COVID- 19 era, digitizing processes to minimize physical contact and crowds is a necessity. For this reason, today we talk about … Read more