10 hotel marketing trends to improve the guest experience

hotel marketing trends

  In today’s post you will find information about some of the hotel marketing trends that are trending this 2022 and that help improve the guest experience. Read on so you can apply them effectively in your hotel.   1. Artificial intelligence for immediate responses Responding quickly to guests is a hotel marketing trend for … Read more

5 technology trends for sustainable hotels

Technology is changing the way we live and work. It is also transforming the tourism sector because many hotels are becoming sustainable thanks to technology. In today’s post we will tell you what some of the technological trends in sustainable hotels are and what are the advantages of each of them. Technology in the hotel … Read more

Being part of the sustainable hotels of the future helps you increase the ROI

sustainable hotels

Did you know that…?  In a study on hotel sustainability conducted by the Jaume I University of Castellón de la Plana in conjunction with the School of Hotel Management and Tourism University CETT-UB, it was determined that guests are willing to pay more to stay in a sustainable hotel.     Yes, sustainability is a key … Read more

7 tips to increase revenue at your hotel

  To increase revenue at your hotel, it is necessary to consider several aspects that will allow you to create effective strategies to achieve the desired objectives.  In today’s post, we will tell you about some of the strategies you can implement to increase the hotel revenue and guest satisfaction.    1.- Create an action … Read more

How Digital Transformation in hotels increase revenue?

  The hotel industry is known for being a very competitive market.   Putting a side long or short term goals for your hotels, what every hotel has in common is that they want to increase their hotel revenue.   The best way for a hotel to achieve this, is by providing efficient technological solutions.   The … Read more

Briguest has entered the Peruvian market to boost tourism post-COVID

  An artificial intelligence platform that allows interaction between the hotel and the guest as if they were two human beings, is the proposal brought to us by the Spanish company Briguest with its Virtual Concierge, who has recently decided to enter the Peruvian market.  “It is necessary to boost post-COVID tourism and that is … Read more

Digital Solutions: They key to generate value in the hotel industry

For many decades, the hotel industry has always been recognized by delivering exceptional support and service to their customers. This ultimately creates some sort of value throughout the experience in their stay.  On this current year, it´s time to move forward to the next step in hotel history and break barriers to deliver an improved, … Read more

Grants for digitization projects in the tourism sector

The Spanish Ministry of Industry, Trade and Tourism is allocating 25 million euros to promote the digitization of companies in the tourism sector.    If you are in the tourism sector and have a modernization or digitization project such as IoT, Big Data, Cyber-security, Mobile Apps, Modern Work or other technologies that will improve your competitiveness of the tourism sector, you need to move fast because the deadline is the 8th February.  Do you want to know which technological solutions best suits the requirements?   … Read more

Digital Tranformation: Guests needs have changed

Digital transformation in hotels in 2022   Covid-19 has marked a before and after around the world. This has affected different business sectors, especially the hotel industry.  The hotel business model is known for focusing on providing exceptional human-interaction and being close to its guests.   For this reason, more and more hotels have seen the need to implement their digital transformation in order to continue offering a close service.   In today’s post we will tell you what are the digital transformation trends in hotels for 2022.     Software’s specialized in Big Data  … Read more

Cybersecurity and Artificial Intelligence in hotels

The Importance of cybersecurity on virtual assistants

  Considering that today, the 30th of november we celebrate cybersecurity day, we wanted to take this opportunity to mention the importance of protecting systems, networks and any other program  related to the management of hotels with artificial intelligence.  Hotels count with a large number of confidential information and data which alerts cybercriminals.   One of the main reasons why cyberattacks occur is to obtain economic benefits. However, this might vary. Whatever the reason is, economic and personal losses are reasurred.   This is why now more than ever it is fundamental to protect ourselves from this vulnerabilities as  we become more aware from the consequences that this  issue might bring.    Consequences of cyberattacks   Loss of trust from guests  Less clients will want to make a reservation in the hotel if they feel that their information won´t be protected.  Economic losses Because of the loss of trust generated from the guests, this might also affect the reputation and image of the hotel, which eventually might lead them to have  economic repercussions.   Inactivity  Since the word spreads easily, this might last days, weeks or even months, depending on the time they take to recover from this … Read more