How to Increase your Hotel’s Revenue with this Perfect Summer Plan for your Guests

In the hotel industry, every season has its advantages and disadvantages in terms of revenue.

One of the best seasons for hotels is summer, however, revenue success lies in having a plan and taking advantage of the appeal of each season.

In today’s post, you will learn How to Increase your Hotel’s Revenue with this Perfect Summer Plan for your Guests!

Read on and find out more…!

The steps of a Perfect Summer Plan for your Guests

The only reason why the peak summer season, June, July, and August, might not bring in abundant revenue is due to a lack of information and preparation on the part of the team that makes up your hotel.

To obtain a high income in your hotel you only have to plan and organize a plan, with actions such as those mentioned below:

Increase your Hotel’s Revenue with this Perfect Summer Plan for your Guests

    1. Knowing the buying habits of customers

Define the consumption and buying habits of your customers. For this, it can be useful to use some technological tool that allows you to store data that can then be analyzed to create the best marketing strategies.

    1. Stand out from the competition

In the summer months, there is a lot of competition among hotels, so it is important to stand out, that is, tell your guests why they should choose your hotel to stay in.

And it’s not just about saying it with words but demonstrating it with facts, with testimonials from other guests.

Reviews on websites like TripAdvisor can be very useful.

    1. Deep cleaning in spring

Performing a deep cleaning of all areas of the hotel before the summer, that is, in spring, will make your clients notice every detail, cleanliness, and organization when they arrive to stay in summer.

This will make them feel welcome and comfortable, just like at home.

    1. Make a plan for price adjustments

Review last summer’s sales records to analyze if any adjustments need to be made. To make this analysis, take into account: competitors’ prices, the average length of each guest’s stay at the hotel, and special events held.

    1. Speed up customer service and reservation times.

Today’s guests are looking for speed of service and the administrative task of keeping up with reservations is becoming enormous and costly.

Also, when it comes to manual processes, we are subject to errors that can lead to overbooking.

The solution? Automate your online booking system with a digital solution like the ones we offer at Briguest. Contact us for more information.


    1. Personalize customer service

Knowing the buying behavior of our customers also allows us to personalize the attention they receive.

This will make them feel better served because they will receive suggestions for services and products tailored to their tastes and needs.

    1. Create attractive content

For many people, summer is a time to relax and have fun. For this reason, all content creation efforts, whether on social networks, through the blog of your website, or through advertisements, should be focused on this theme.

We recommend hiring a specialized SEO Copywriter who can help you create the best persuasive content for your hotel, while you can position yourself on the Internet thanks to SEO positioning techniques.

In the same way, get noticed, show the best of your hotel on social networks, offer a discount or promotion, show all the attractiveness of your hotel, and talk about the benefits of staying in it.

Ways to increase your hotel’s revenue this Summer

As you know, there are several ways to increase your hotel’s revenue and this summer plan can help you increase your revenue, you just have to put it into practice.

One of the keys to success is the organization and planning of every detail creatively.

Be creative and take advantage of technology to offer an experience that your guests will want to repeat.

If you want to learn more about technology solutions to make your hotel sustainable,  please contact us. We will be happy to help you.

The future is now! 

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